Behind The Scenes of The All Things Veterinary Podcast
Longtime listeners may already be aware, but the “All Things Veterinary” podcast is now entering its third season, streaming via YouTube and your favorite music platforms. All Things Vet connects and unites the veterinary community with ideas and innovations directly from the industry. To celebrate its release, we’ve taken a step back to speak with show host, Patterson Territory Manager Jimmy Dorough, about the creative process, the collaborative nature of the project and what we can expect from the new season.
Tell me a bit about the creation of All Things Vet. Where did the idea stem from? What was it like getting started?
“The idea for the podcast was a collaboration between me and Alyssa Rathsabandith. She and I were talking one day, and the idea came up. She said starting a podcast had been on her radar for some time and something she had wanted to do, but never had someone to host it. I jumped at the opportunity to throw my name in the hat to host and since the list of potential candidates was short (no one else had volunteered!) I got the opportunity! We have both been energized from the start and have made a great team. The podcast would never happen without Alyssa’s efforts and talent. She did all the leg work to get it off the ground from the production standpoint. She created the RSS platform to house the episodes and got us approved to publish on Apple and Spotify. There are also many others behind the scenes that have jumped in to help and work on this. Fortunately, the list of potential topics and guests is infinite. From day one we’ve had a long list of episodes and conversation topics we’ve been interested in pursuing, so it was just a matter of deciding where to start. Once we were set up on the back end to record and stream, we began scheduling our first few recordings. We decided early on to stay close to home and utilize all the talented people and resources we have internally at Patterson to showcase our offerings and resources as well as hone our skills at the whole podcasting process. It was relatively easy to build our content pool by tapping into subject matter experts we have in house on various topics such as Michael Reynolds, April Cuellar, Shelley Johnson, Sarah Zabel, Matt Fletcher, Danielle Berry, etc., etc.… This way we could work all the kinks out with our Patterson friends and family before we ventured too far from home to recruit new guests!”
When looking back on previous seasons, what have you learned during your time hosting ATV?
“We have learned a lot along the way! From a hosting standpoint, I have learned to be a better listener, and adapt on the fly to keep the conversations fluid but still on track with our original game plan of where we wanted the conversation to go. The goal has been to utilize this alternative platform as a less formal way to inform and inspire our target audience, which is both our customer base of veterinarians, practice managers and the like, but also with our vendors and other industry colleagues. We have sort of honed our routine of brainstorming, planning, and recording along the way to make it as smooth as possible for our guests and editing team. We are still learning by trial and error the sorts of guests and topics that garner the biggest response, and it has been interesting to see these stats.”
What episodes have stood out to you over the past two seasons?
“There have been several episodes which have gained more attention than others. It seems the topics of new practice design/startups, marketing your practice, and equipment discussions have been the most popular. As we branch further out into our industry network, we have had the opportunity to speak with some well-known figures in our space such as Debbie Boone, Ryan Leech, and most recently Dr. Peter Weinstein.”
What is your vision for ATV moving forward into a new season?
“We are very excited about the momentum of the podcast and our plans moving forward. We have a slate of guests and episodes lined up that we can’t wait to publish! One of our goals for the podcast is to begin doing spotlight episodes with folks from the field including practice owners, industry professionals and other ‘boots on the ground’ individuals to highlight successes and interesting things being done in our industry. We are very grateful that Patterson has encouraged this project along the way, and we feel like we’ve just hit our stride and begun to scratch the surface on bringing informative and entertaining conversations to the industry.”
All Things Veterinary kicks off a brand-new season, featuring a conversation with veterinarian, author, and business consultant Peter Weinstein, DVM, MBA.
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